WHO supports public information for healthy habits on breastfeeding, emphasizing the importance of breastmilk for infants and children up to two years old.
During the World Breastfeeding week, celebrated from 9 to 16 August, WHO supported the broadcast on 5 national TV stations of a TV spot to increase awareness about the importance of breastfeeding, including during COVID-19 pandemic.
“WHO recommends that mothers with suspected or confirmed COVID-19 should be encouraged to initiate or continue to breastfeed as the benefits of breastfeeding substantially outweigh the potential risks for virus transmission.” says Faria Shabnam, National Professional Officer for Nutrition, WHO Bangladesh.
The video includes advices for safe breastfeeding during COVID-19 pandemic by practicing respiratory hygiene, regular hands disinfection as well as routine sanitizing of surfaces frequently touched.
The video also advocates against the use of infant formula as breastfeeding is the best source of nourishment for infants and young children and one of the most effective ways to ensure child health and survival.
“Breast milk gives infants all the nutrients they need for healthy development. It is safe and contains antibodies that help protect infants from common childhood illnesses such as diarrhoea and pneumonia, the two primary causes of child mortality worldwide. Breast milk is readily available and affordable, which helps to ensure that infants get adequate nutrition.” added Shabnam.
For producing and distributing the TV spot, WHO closely collaborated with National Nutrition Services and Bangladesh Breastfeeding Foundation.
WHO remains committed in supporting the Government of Bangladesh to protect, promote and support breastfeeding as one of the most effective ways to save and improve the lives of children, yielding lifelong health benefits for infants and their mothers.