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Table
Indicator name:
Tobacco warning: Earned media/public relations were used to promote the anti-tobacco campaign
Data type:
Categorical
Indicator Id:
2753
Topic:
Risk factors
Definition:
The implementing agency worked with journalists to gain publicity or news coverage for the assessed campaign. Under Article 12 of the WHO Framework Convention on Tobacco Control, Parties have agreed to promote access to effective and comprehensive educational and public awareness programmes on the health risks including the addictive characteristic of tobacco consumption and exposure to tobacco smoke. For each edition of the WHO Report on the Global Tobacco Epidemic, all Member States are surveyed about their anti-tobacco mass media campaigns that ran within the previous two years. One campaign is selected for reporting against this indicator.
Method of estimation:
Country reported data
Unit of Measure:
N/A
Unit Multiplier:
N/A
Links:
WHO Report on the Global Tobacco Epidemic
Indicator Metadata Registry List
Earned media/public relations were used to promote the campaign (Tobacco control: Anti-tobacco mass media campaigns)
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