The fourth webinar in the WHO/Europe and International Agency for Research on Cancer (IARC) alcohol and cancer series will examine how alcohol marketing influences consumption patterns, especially among youth, and the effectiveness of policies that restrict or ban marketing in reducing consumption. Drawing on global research and country case studies, the webinar will explore how comprehensive marketing bans, covering traditional media, digital platforms and sponsorships, can reduce alcohol consumption and de-normalize alcohol use.
Special attention will be given to the growing influence of digital marketing, including social media, influencer promotions and targeted online ads, which increasingly reach underage audiences. The rapid expansion of digital marketing highlights the urgent need for new paradigms in both research and regulatory approaches.
The webinar is part of the WHO–European Union (EU) Evidence into Action Alcohol Project (EVID-ACTION) funded by the European Commission. EVID-ACTION’s objective is to use scientific evidence to promote and facilitate the implementation of effective alcohol policies in the EU, Iceland, Norway and Ukraine.
Registration
All webinars are free to attend. Registration in advance is required and can be completed using the link.On 19 September 2025, this article was amended to reflect a change in the programme.