Tobacco

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Tobacco Control Playbook: do pictorial health warnings and plain packaging work?

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Tobacco Control Playbook: comprehensive smoke-free legislation: an essential component of tobacco control strategy

This document is the second in a series of revised and updated arguments under the playbook umbrella.

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Tobacco Control Playbook: smoke-free environments protect health and benefit the hospitality sector

This document is the first in a series of revised and updated arguments from the Tobacco Control Playbook (‎2019)‎.

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Our work

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Banning tobacco advertising, sponsorship and promotion

Implementing the WHO Framework Convention on Tobacco Control (FCTC)

News

4 July 2025

News release

New WHO report pushes for stronger tobacco control policies

2 December 2024

News release

New WHO/Europe fact sheets reveal mixed progress on tobacco control in the European Region

12 June 2024

Media release

Just four industries cause 2.7 million deaths in the European Region every year

26 September 2023

News release

WHO launches toolkit for schools to create a tobacco- and nicotine-free environment

Multimedia

An older man in glasses and a vest sits quietly indoors near a large window

5 August 2025

The uphill battle: the story of Georgia’s fight for a tobacco-free future

Contact us

eurotobaccofree@who.int

Technical information

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Publications

Tobacco Control Playbook: do pictorial health warnings and plain packaging work?

Tobacco Control Playbook: comprehensive smoke-free legislation: an essential component of tobacco control...

Tobacco Control Playbook: smoke-free environments protect health and benefit the hospitality sector

Documents

Regulation of e-cigarettes in the WHO European Region in 2022

Raising taxes on tobacco in the WHO European Region in 2022

Enforcing bans on tobacco advertising, promotion and sponsorship (TAPS) in the WHO European Region in...

Warning about the dangers of tobacco in the WHO European Region in 2022

Our work

If they had checked my lungs sooner!

Launch of the Nicotine- and tobacco-free schools toolkit. Part 2

Launch of Nicotine- and tobacco-free schools toolkit. Part 1

The uphill battle: the story of Georgia’s fight for a tobacco-free future

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