Join the WHO Department of Nutrition and Food Safety for the launch webinar of a new action guide ‘Healthier food and healthier food environments at sports events’, on 24 August 2023, 14:00 - 15:00 CEST. The publication, developed in collaboration with the Ministry of Public Health, Qatar, is directed to sports event organizers. It proposes five actions to achieve healthier food and healthier food environments in and around sports stadia, from improving the food offer to preventing harmful marketing.
While sports events ought to be a natural place to model and promote healthy eating as part of a healthy lifestyle, foods high in sugar, fats and salt are typically abundant during large and small sports events in and around stadia and are frequently part of sports-related marketing and sponsorships. The high visibility of sports mega-events offers valuable opportunities for potentially larger impact reaching billions of fans worldwide, creating positive perceptions of healthier foods and beverages in the stadium and beyond.
JCome to hear from experts and national authorities of sports event host countries on how to improve the food offer and food environments at sports events and reflect on experiences gathered at the 2022 FIFA World Cup in Qatar, during which 30% of the food offered in stadia had a healthier nutritional profile as per the established criteria.
Participants will also explore key opportunities for future events.