Maternal, Newborn, Child and Adolescent Health and Ageing
We lead WHO’s work on the life course so that every pregnant woman, mother, newborn, child, adolescent, and older person will survive, thrive and enjoy health and well-being.
Ending exploitative marketing of formula milk
On February 23rd 2022, WHO, UNICEF and partners launched a new report, How the marketing of formula milk influences our decisions on infant feeding.
This report exposed the extensive and aggressive marketing practices used by the formula milk industry to target new and prospective parents, often in flagrant violation of the International Code of Marketing of Breast-milk Substitutes.
WHO and partners are working to help countries fully implement the standards of the Code and protect parents from the influences of harmful marketing.
Featured publication | 22 February 2022
How the marketing of formula milk influences our decisions...
This report summarizes the findings of a multicountry study examining the impact of formula milk marketing on infant feeding decisions and practices, which was commissioned by WHO and UNICEF.
