The market surveillance and control function is essential for ensuring consumer safety using health products. Its primary objective is to verify that products on the market continue to comply with quality, safety, efficacy or performance requirements, including adherence to marketing authorization standards and good practices guidelines.

Market surveillance and control activities focus on four areas:

1. Control of import activities
2. Prevention, detection and response to substandard and falsified medical products
3. Market surveillance programmes to monitor the quality and safety of medical products throughout the supply chain
4. Control of promotional, marketing and advertising activities