World Hearing Day is held on 3 March each year to raise awareness on how to prevent deafness and hearing loss and promote ear and hearing care across the world.  

Hearing loss is the most common sensory deficit in humans today. WHO estimates that in India there are approximately 63 million people, who are suffering from Significant Auditory Impairment. Early identification of hearing loss and ear diseases is key to effective management. This requires systematic screening for detection of hearing loss and related ear diseases in those who are most at risk.